A leading insurance brokerage with a wide commercial network needed to modernize operations by implementing a new digital broking platform. Their distributed teams, however, required significant behaviour change to successfully adopt the platform.
The Challenge
The brokerage faced resistance to adopting a new digital broking platform. With commercial teams spread across regions, leadership worried about engagement, alignment, and whether adoption would stick long-term.
They needed to:
Build confidence in the new platform.
Drive quick adoption despite distributed teams.
Sustain behaviour change beyond initial rollout.
What did
Alignlab do
AlignLab partnered with the brokerage to design and launch a Change Champion network that became the backbone of adoption:
Change Champion Activation – Built a network of field champions with clear cadence, artefacts, and engagement routines.
Practical Tools – Developed quick-reference guides, bite-sized training, and adoption roadmaps.
Engagement Strategy – Facilitated Business Impact Analyses (BIAs) and alignment sessions to keep teams connected and confident.
Results
90% champion engagement within weeks.
25% uplift in first-week adoption.
Ongoing ownership sustained by champions, reducing reliance on leadership push.
